About Us

Founded in 2020 by Rich and Vicki Miller, Strive 2 Thrive Coulee Region is a non-profit organization serving citizens of the La Crosse, Wisconsin area. Strive 2 Thrive is focused on improving the health of community members and the environment.

After decades spent battling health issues, Rich retired in 1994. He thought he’d plant a few flowers after seeing his neighbor’s garden. But by 2015, he was spending up to 10 hours a day in his beloved garden. When Rich experienced a spinal stroke in 2016, Vicki took over as caretaker of the Miller Garden, a task she grew to love. This new task led to the discovery of the incredible world that had been living under her nose her whole life—the flora and fauna of the Driftless area. Surrounded by pollinators, she quickly became a bug-lover. Then a new passion turned into a mission: save the insect world. By combining Rich’s determination to strive to thrive and Vicki’s initiative and hard work, they created a new non-profit organization dedicated to improving the health of their community.

Our Mission

To create a healthy and vibrant community and ecosystem through engaging and empowering all community members in ways in which they can strive to thrive.

Our Purpose

  1. To be a catalyst for whole health for all community members by educating and supporting their quest for physical, mental, emotional, spiritual and environmental health
  2. To be a catalyst for a vibrant and healthy ecosystem in the Coulee Region and beyond

We achieve our mission by funding organizations and grants and collaborating with partners on projects that improve the health of our community and its members. We’re also a resource hub for those interested in volunteering, learning about the natural world and connecting to others interested in the same topics.